As a Brand Design Manager at HashiCorp, I drove the art direction and execution of multiple cloud infrastructure marketing initiatives targeting enterprise audiences. This includes: 7-figure brand and product awareness campaigns, YouTube content and influencer partnerships, paid/organic media, social, and OOH centered on events like AWS Re:Invent.
This is a selection of projects I worked on:
My role - provided CGI art direction and storyboards for OOH brand awareness campaigns
Collaborated with our internal motion team to produce animations for Youtube content
Worked with Editorial and Marketing teams to develop messaging and brand guidelines
and also social content for LinkedIn, Instagram and more!