During my tenure at Target's in-house Creative Studio as Senior Digital Designer, I owned and executed design and art direction for nationwide broadcast, static and motion-driven paid ads, social assets, and YouTube ads. My specialization was crafting seasonal digital ad brand campaigns tailored to Target customers nationwide for seasonal offerings.
This is a selection of projects I worked on:
I contributed to the Art Direction of Target's seasonal broadcast brand anthem visual design by crafting moodboards, presenting concepts to marketing leadership and overseeing creative production
In my role, I also provided CGI, photography, and motion direction for asset execution, while also creating the storyboards and developing the creative strategy for each social and paid ad post showcased above
Additionally, I crafted campaign style guides for internal teams distribution to ensure design alignment
Below is a compilation of other paid media ads I designed during my time at Target:
